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Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many people-especially young people-are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with consumers. In this lesson, the students assume the role of detectives searching for the new places where advertisers are promoting themselves and their products. They also investigate logos, imaginary characters, slogans and jingles-tools used by advertisers to develop brand awareness. This lesson works well as a follow-up to the EconEdLink lesson Did You Get the Message?
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