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Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many people—especially young people—are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with consumers. In this lesson, the students assume the role of detectives searching for the new places where advertisers are promoting themselves and their products. They also investigate logos, imaginary characters, slogans and jingles—tools used by advertisers to develop brand awareness. This lesson works well as a follow-up to the EconEdLink lesson Did You Get the Message?
I think that it is important to be critical of advertisements, but there are some advertisements that are positive, like Nike ads that break down gender roles. I think that a more positive view on advertising needs to be taken into consideration as well. It is important to know why different media is used but students need background knowledge on the pros and cons of different media. I think that technical terms should be taught because there are many reasons why businesses advertise like brand image. The lesson is a nice overview, but can be broken up into separate parts because each bullet can be a separate lesson plan. The goal of becoming a more informed consumer will be achieved, but there are many parts of advertising that are neglected.