There are just some people who have a knack for marketing regardless of the industry. There are others who have found their niche in marketing in which they will not leave. Regardless of where someone ends up in the marketing industry, there are always plenty of options. A proficient marketer generally does not have any problem finding a job. Creating buzz about a company or product can be the difference between that company and product succeeding, or both failing entirely. The following are just a few marketing career focuses that you can pursue and what you have to do to get these jobs.
Start With Education
The art of marketing can be taught but it is the application of what is learned that separates average marketers from marketing gurus. Going into a classroom isn’t possible for everyone as they have current careers to worry about. Looking for a program that includes relevant experience as credits can help expedite the process. The next step is finding which of these programs is available online. A program like the JHU Master of Science in Marketing is a great example of this. Getting another degree if you are already working in the marketing field shows initiative that managers will notice. If you are not already working in the marketing field, this opens up a new world of job opportunities.
Social Media Marketer
Someone with a great command of social media marketing is invaluable in today’s marketing world. If you are working at a marketing agency, you could be the face and voice of multiple companies via social media. The main job of a social media marketer is to engage with customers as well as potential customers. Creating interesting posts with links to a company blog or something referencing the company is a work of art. The copy has to interest people rather than have them scroll through when the copy looks advertorial. The line between selling and engaging with people on social media has to be toed delicately. The following are some tasks of a social media marketer:
Use social media aids to plan out posts in advance.
Master all platforms of social media and not just one or two.
Project the brand being represented to a client’s satisfaction.
Respond to questions or even complaints via social media.
Keep up to date with industry news.
For those who have a writing background, a content marketing position is a natural fit. While a content marketer generally cannot choose their writing topics, this can be a great way to develop writing skills. Content marketers always seem to be writing about something different so it is important to be well-rounded. The ability to learn about a topic and be able to write about it masterfully takes a person who can learn quickly. The following could be some tasks a content marketer is asked to do:
Write website copy or product copy.
Write and edit press releases.
Create an editorial calendar for client blogs.
Along with other jobs we didn’t get to cover, there are plenty of different jobs in the marketing space. The two mentioned above can be great places to start an illustrious marketing career. Working on writing high-quality social media content or blog content is essential. Writing is a talent you can develop, so work on this daily if this is something that doesn’t come naturally.
Marketing is a vast world with a lot of opportunity to advance in a rapidly changing environment. If you aren’t happy about your current job or future at that job, consider diving into the world of marketing. It can be rewarding professionally, personally, and financially.