In this activity, high school students design a controlled experiment to investigate the time difference in naming the color of ink compared when the word printed with the ink is the name of the color versus when it is not. The mean of this data will be calculated and boxplots and scatterplots created, among other statistical analyses. This investigation follows the four components of statistical problem solving put forth in the Guidelines for Assessment and Instruction in Statistics Education (GAISE) Report as well as the Common Core Standards for Mathematics (High School). The teacher materials are detailed and clear. The lessons include a detailed overview and instructions, suggestions for student assessment and extensions, handouts and answer keys. This well-organized and thoughtfully prepared lesson is immediately useful in the high school math / science classroom.