This entrepreneurship class is designed for everyone who wants to start a business. You have an idea that you feel can become a remarkably successful enterprise, then take this class, and it will provide you the framework to understand how you can turn this idea into a remarkably successful product or service.

Deju Institute of Entrepreneurial Leadership

Entrepreneurship Course Overview

Entrepreneurship Course Overview

This entrepreneurship course is broken down into eight individual modules each covering an important area of your road to becoming a successful entrepreneur. Each module covers the subject with a lecture by Dr. Deju supplemented with video material including the words of many entrepreneurs that have been successful in their ventures and even turned them into multibillion dollar enterprises we all know today.

As you watch the lecture you will see some questions that you can interactively answer to make sure you are capturing the essence of the lecture materials. You will also find some material for you to reflect on your ideas and write down material for further consideration. You will also have an opportunity to test run your “elevator pitch” to potential investors. Finally, you will find some relevant material by others that supplement and clarify significant points in each lecture.

Once you complete the modules you may want to watch parts of prior modules again or have some of your team members watch the material. Consider it your resource, your tools to successThis class is intended to be used by entrepreneurs singly, as a group, or as part of a class. Good luck and much success.

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Building Your Company

What Matters Now – How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation.

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Blue Ocean Strategy

A New Company Needs a Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.

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Anatomy of a Business Plan

 The Step-by-Step Process for Building a Credible and Defensible Business Plan.

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Assemble Your Management Team

How to Assemble your Management Team.

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Product Excellence

How to Create Product Excellence.

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Service Excellence

How to Develop Service Excellence.

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Developing a Financial Plan

How to Develop a Financial Plan.

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Securing Debt or Equity

Getting the Money: Securing Debt or Equity.

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