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The creators of BadAds believe that advertising has become far too intrusive in American lives. Along with TV, magazine, radio ads, and billboards, advertisements and commercials are popping up in movie theatres, schools, public bathrooms, and even on stickers on fruit. Four criteria determine whether advertising is intrusive: an inability to turn the ad off; its entrance into your home without your consent; your lack of choice whether or not to watch it; and ads that don't support anything in particular and may actually cost you money. Rather than just venting about intrusive advertising, BadAds urges visitors to become active in the fight against bad ads by writing complaint letters to a host of venues that support intrusive advertising including movie theaters, sporting venues, television networks, and the heads of educational institutions. BadAds offers instructions on writing complaint letters as well as many suggestions as to who should receive these letters.
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