Type:

Video

Description:

Here’s why we eventually stop searching for soulmates... and shoes. How is it possible to make a rational purchase decision without seeing all the possible options? Humans have evolved low cost shortcuts for increasing the odds of finding the better options. The shortcuts are called Heuristics. Professors Anthony and Erika Davies of Duquesne University explain.

Subjects:

  • Social Studies > Economics

Education Levels:

  • Grade 11
  • Grade 12
  • Higher Education

Keywords:

behavioral economics, heuristics, decision making, rational choice

Language:

English

Access Privileges:

Public - Available to anyone

License Deed:

Creative Commons Attribution 3.0
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