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Description:

Why do those holiday cookies and candies -- placed conveniently at child height at the cash register -- get you drooling and entice you to fill your cart with unintended purchases? It might be neuromarketing at work. In this thought-provoking activity, created by Georgia Scurletis and Briget Anderson and offered through the _New York Times_ LearningNetwork, students (grades 6 - 12) are challenged to think about how branding and marketing may influence their taste more than their taste buds themselves. The lesson includes a reading of There's a Sucker Born in Every Medial Prefrontal Cortex, by Clive Thompson of the _New York Times_, and has complete instructions for a one-period lesson.

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      Keywords:

      oai:nsdl.org:2200/20111120194903059T,NSDL,NSDL_SetSpec_internetscout

      Language:

      English

      Access Privileges:

      Public - Available to anyone

      License Deed:

      Creative Commons Attribution Non-Commercial Share Alike

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