This new, collaborative, effort between the John W. Hartman Center for Sales, Advertising & Marketing History and Duke University's Digital Scriptorium contains images of over 9,000 advertising items and publications dating from 1850 to 1920. The site is designed to chronicle the rise of consumer culture in America in the late nineteenth century as well as the development of a professionalized advertising industry. The images are grouped into eleven collections, each of which offers background information and may be browsed or searched. Users may also search the entire database by keyword or illustration content. Each collection is browsed via a long list of subjects which expand into a list of items when selected, not unlike many American Memory collections. Each item is offered as a thumbnail with two choices of resolution size. Information provided includes title, year of publication, company, product, illustration type, and notes. A solid resource for historians or anyone interested in the history of American consumer culture.


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