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A lottery is played in which a person stands to obtain 1 or 10 units of wealth with probabilities ... and ... , respectively. A logarithmic utility function of wealth, ... , is plotted in dark blue. The blue chord represents the expected utility of the lottery, ... . Insurance that pays out ... in the event of the unfavorable outcome of obtaining only 1 unit of wealth can be purchased. The cost of the insurance is the price of the insurance times the desired level of ... . The orange chord represents the expected utility of the insured lottery. The optimal level of insurance yields the maximum expected utility possible, represented by the green dot.
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