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The latest addition to the American Memory Project is a preview of a recent donation by the Coca-Cola Company, the largest gift of corporate archives in the history of the Library of Congress (LOC). Coke has donated its entire collection of historic television commercials, over 20,000 ads spanning 50 years, to the LOC. This preview of the new collection includes some of the most famous Coke commercials (Mean Joe Greene, "I'd Like to Buy the world a Coke," the first Polar Bear commercial), as well as outtakes and experimental footage. Visitors can search for video selections by keyword or browse by title. Direct links to the highlights are offered on the main page. Videos are available in RealPlayer, QuickTime, and MPEG formats. Special presentations on the site include a timeline of Coke advertising themes, a brief history of television advertising, the story of the "Hilltop" commercial, and a biography of Coke's inventor.

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      Keywords:

      oai:nsdl.org:2200/20120928112735430T,NSDL_SetSpec_internetscout,NSDL

      Language:

      English

      Access Privileges:

      Public - Available to anyone

      License Deed:

      Creative Commons Attribution Non-Commercial Share Alike

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      Non-profit Tax ID # 203478467