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The U S Census publishes data on all aspects of the population that can provide information for all types of market research and business development projects. As a teacher you will want to encourage students to use this data to do the following. <p>• Gauge the competition</p> <p>• Calculate market share</p> <p>• Locate business markets</p> <p>• Study business markets</p> <p>• Locate distributors or resellers</p> <p>• Site location</p> <p>• Design sales territories and set sales quotas</p> <p>• Evaluate investment opportunities</p> <p>• Evaluate new business opportunities</p> <p>• Enhance business opportunity presentations</p> <p>• Public policy and statistics</p><p/> The activity supports the Entrepreneurship Content Standards/Performance Indicators as follows: <p>• A.24 Use external resources to supplement entrepreneur’s expertise, </p> <p>• A.31 Use creativity in business activities/decisions, </p> <p>• D.09 Explain the nature of written communications</p><p/> <b><p>This resource is part of the <a href="http://www.curriki.org/xwiki/bin/view/Coll_Entrepreneurship1/EntrepreneurshipLearningActivities">Entrepreneurship Learning Activities</a> collection. </p></b></p>


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