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The U S Census publishes data on all aspects of the population that can provide information for all types of market research and business development projects. As a teacher you will want to encourage students to use this data to do the following. • Gauge the competition • Calculate market share • Locate business markets • Study business markets • Locate distributors or resellers • Site location • Design sales territories and set sales quotas • Evaluate investment opportunities • Evaluate new business opportunities • Enhance business opportunity presentations • Public policy and statistics The activity supports the Entrepreneurship Content Standards/Performance Indicators as follows: • A.24 Use external resources to supplement entrepreneur’s expertise, • A.31 Use creativity in business activities/decisions, • D.09 Explain the nature of written communications This resource is part of the Entrepreneurship Learning Activities collection.
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