Type:

Other

Description:

The web material can be used to draw up a company’s marketing plan. The first section of the website provides background information on the marketing of a small or medium-sized business and on drawing up a marketing plan. The material contains links which can be used to search for information also in materials outside the study material. Mastery of learned content can be tested with exercises and tasks. In the second section of the website, students are shown how to draw up a marketing plan, which opens in doc format.

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      Keywords:

      EUN,LOM,LRE4,hdl:10494/235312,work-cmr-id:235312,fnbe:http://www03.edu.fi/oppimateriaalit/markkinointisuunnitelma/index.html,ilox,learning resource exchange,LRE metadata application profile,LRE

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      Access Privileges:

      Public - Available to anyone

      License Deed:

      Creative Commons Attribution 3.0

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      Non-profit Tax ID # 203478467