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Description:

In this second of three lessons, students will continue their exploration of concepts in advertising.

Subjects:

    Education Levels:

      Keywords:

      Media,Awareness,Key,Concepts,Advertising,Explore,Elements,Marketing,Advertising,Advertiseme

      Language:

      Access Privileges:

      Public - Available to anyone

      License Deed:

      Public Domain

      Collections:

      None
      Update Standards?

      CCSS.ELA-Literacy.RL.8.4: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Determine the meaning of words and phrases as they are used in a text, including figurative and connotative meanings; analyze the impact of specific word choices on meaning and tone, including analogies or allusions to other texts.

      CCSS.ELA-Literacy.RI.5.2: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Determine two or more main ideas of a text and explain how they are supported by key details; summarize the text.

      CCSS.ELA-Literacy.RI.6.1: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Cite textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text.

      CCSS.ELA-Literacy.RI.6.2: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Determine a central idea of a text and how it is conveyed through particular details; provide a summary of the text distinct from personal opinions or judgments.

      CCSS.ELA-Literacy.RI.6.3: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Analyze in detail how a key individual, event, or idea is introduced, illustrated, and elaborated in a text (e.g., through examples or anecdotes).

      CCSS.ELA-Literacy.RI.7.1: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Cite several pieces of textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text.

      CCSS.ELA-Literacy.RI.7.2: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Determine two or more central ideas in a text and analyze their development over the course of the text; provide an objective summary of the text.

      CCSS.ELA-Literacy.RI.7.3: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Analyze the interactions between individuals, events, and ideas in a text (e.g., how ideas influence individuals or events, or how individuals influence ideas or events).

      CCSS.ELA-Literacy.RI.8.1: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Cite the textual evidence that most strongly supports an analysis of what the text says explicitly as well as inferences drawn from the text.

      CCSS.ELA-Literacy.RI.8.2: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Determine a central idea of a text and analyze its development over the course of the text, including its relationship to supporting ideas; provide an objective summary of the text.

      CCSS.ELA-Literacy.RI.6.5: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Analyze how a particular sentence, paragraph, chapter, or section fits into the overall structure of a text and contributes to the development of the ideas.

      CCSS.ELA-Literacy.RI.5.7: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Draw on information from multiple print or digital sources, demonstrating the ability to locate an answer to a question quickly or to solve a problem efficiently.

      CCSS.ELA-Literacy.RI.6.7: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Integrate information presented in different media or formats (e.g., visually, quantitatively) as well as in words to develop a coherent understanding of a topic or issue.

      CCSS.ELA-Literacy.RI.8.8: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Delineate and evaluate the argument and specific claims in a text, assessing whether the reasoning is sound and the evidence is relevant and sufficient; recognize when irrelevant evidence is introduced.

      CCSS.ELA-Literacy.RI.5.10: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      By the end of the year, read and comprehend informational texts, including history/social studies, science, and technical texts, at the high end of the grades 4—5 text complexity band independently and proficiently.

      CCSS.ELA-Literacy.RF.5.4a: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Read on-level text with purpose and understanding.

      CCSS.ELA-Literacy.SL.5.1a: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Come to discussions prepared, having read or studied required material; explicitly draw on that preparation and other information known about the topic to explore ideas under discussion.

      CCSS.ELA-Literacy.SL.5.1b: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Follow agreed-upon rules for discussions and carry out assigned roles.

      CCSS.ELA-Literacy.SL.5.1c: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Pose and respond to specific questions by making comments that contribute to the discussion and elaborate on the remarks of others.

      CCSS.ELA-Literacy.SL.6.1a: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Come to discussions prepared, having read or studied required material; explicitly draw on that preparation by referring to evidence on the topic, text, or issue to probe and reflect on ideas under discussion.

      CCSS.ELA-Literacy.SL.6.1b: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Follow rules for collegial discussions, set specific goals and deadlines, and define individual roles as needed.

      CCSS.ELA-Literacy.SL.6.1c: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Pose and respond to specific questions with elaboration and detail by making comments that contribute to the topic, text, or issue under discussion.

      CCSS.ELA-Literacy.SL.7.1a: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Come to discussions prepared, having read or researched material under study; explicitly draw on that preparation by referring to evidence on the topic, text, or issue to probe and reflect on ideas under discussion.

      CCSS.ELA-Literacy.SL.7.1b: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Follow rules for collegial discussions, track progress toward specific goals and deadlines, and define individual roles as needed.

      CCSS.ELA-Literacy.SL.7.1c: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Pose questions that elicit elaboration and respond to others' questions and comments with relevant observations and ideas that bring the discussion back on topic as needed.

      CCSS.ELA-Literacy.SL.7.1d: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Acknowledge new information expressed by others and, when warranted, modify their own views.

      CCSS.ELA-Literacy.SL.8.1a: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Come to discussions prepared, having read or researched material under study; explicitly draw on that preparation by referring to evidence on the topic, text, or issue to probe and reflect on ideas under discussion.

      CCSS.ELA-Literacy.SL.8.1b: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Follow rules for collegial discussions and decision-making, track progress toward specific goals and deadlines, and define individual roles as needed.

      CCSS.ELA-Literacy.SL.8.1c: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Pose questions that connect the ideas of several speakers and respond to others' questions and comments with relevant evidence, observations, and ideas.

      CCSS.ELA-Literacy.SL.8.1d: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Acknowledge new information expressed by others, and, when warranted, qualify or justify their own views in light of the evidence presented.

      CCSS.ELA-Literacy.SL.6.6: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Adapt speech to a variety of contexts and tasks, demonstrating command of formal English when indicated or appropriate.

      CCSS.ELA-Literacy.L.5.6: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Acquire and use accurately grade-appropriate general academic and domain-specific words and phrases, including those that signal contrast, addition, and other logical relationships (e.g., however, although, nevertheless, similarly, moreover, in addition).

      CCSS.ELA-Literacy.L.6.6: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Acquire and use accurately grade-appropriate general academic and domain-specific words and phrases; gather vocabulary knowledge when considering a word or phrase important to comprehension or expression.

      CCSS.ELA-Literacy.L.7.6: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Acquire and use accurately grade-appropriate general academic and domain-specific words and phrases; gather vocabulary knowledge when considering a word or phrase important to comprehension or expression.

      CCSS.ELA-Literacy.L.8.6: Common Core State Standards for English Language Arts & Literacy in History/Social Studies, Science,

      Acquire and use accurately grade-appropriate general academic and domain-specific words and phrases; gather vocabulary knowledge when considering a word or phrase important to comprehension or expression.
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