Type:

Video

Description:

Kent Nichols contrasts word-of-mouth popularity with expensive advertising.

Discuss the phenomenon of "viral" content. What drives something to become wildly popular while other content is ignored? What social connections or groups may be created/strengthened/enhanced or eliminated/weakened/diminished due to sudden popularity of a particular piece of online content?

Subjects:

  • Arts > General
  • Arts > Popular Culture
  • Arts > Technology
  • Arts > Visual Arts
  • Career & Technical Education > General
  • Education > General
  • Career & Technical Education > Technology
  • Information & Media Literacy > General
  • Social Studies > General
  • Social Studies > Current Events
  • Social Studies > Global Awareness

Education Levels:

  • Grade 9
  • Grade 10
  • Grade 11
  • Grade 12
  • Professional Education & Development
  • Higher Education
  • Graduate
  • Undergraduate-Upper Division
  • Undergraduate-Lower Division

Keywords:

Language:

English

Access Privileges:

Public - Available to anyone

License Deed:

Creative Commons Attribution 3.0
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