E-book, Lesson Plan


Students will work in groups to identify a topic or issue that they feel passionate about and produce a short PSA (digital video) or “uncommercial” that demonstrates their perspective or “The Way We See It”. Possible topics include issues encountered in their school or community (i.e. drunk driving, bullying, etc.). “PSA’s – Public Service Announcements” make use of a variety of media and advertising techniques to inform and educate the public. Sometimes called uncommercials, this approach generally targets a specific issue or group of issues supported by the organization that has produced or paid for the PSA. This resource is part of the English Language Arts collection.


  • Educational Technology > General
  • Educational Technology > Integrating Technology into the Classroom
  • Educational Technology > Using Multimedia & the Internet
  • Language Arts > General
  • Language Arts > Journalism
  • Language Arts > Writing

Education Levels:

  • Grade 6
  • Grade 7
  • Grade 8
  • Grade 9
  • Grade 10


project nortel learnit nortellearnit ela english language arts public service announcement PSA uncommercial video



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