"Is romantic rejection a specific form of addiction?" This press release describes the experimental design and findings from a July 2010 study in the Journal of Neurophysiology entitled "Reward, Addiction and Emotion Regulation Systems Associated with Rejection in Love" conducted by Helen E. Fisher, Rutgers University, New Brunswick, NJ, Lucy L. Brown, Einstein College of Medicine of Yeshiva University, New York, NY, Art Aron, Stony Brook University, Stony Brook, NY, and Greg Strong and Debra Mashek, the State University of New York at Stony Brook.