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This online activity challenges students to think about and use percentages related to television viewing to make comparisons to determine television viewing preferences. The activity is one of 80 mathematical challenges featured on the Figure This! web site emphasizing real-world uses of mathematics. To answer this activity's initial question, the student reads data from a chart, applies a formula, and uses the calculated information to draw a conclusion about TV viewing preferences. Information about how TV ratings are determined and how viewing data are used to make decisions about television advertising are featured. The activity also offers a series of related questions about viewing habits and making comparisons about the cost of advertising on different shows. Answers to all questions are included. Copyright 2005 Eisenhower National Clearinghouse
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