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This activity is designed to encourage your students to think about why customers buy certain products. The activity supports the Entrepreneurship Content Standards/Performance Indicators as follows: • D.01 Explain the nature of effective communications, • D.08 Make oral presentations, • L.09 Develop strategy to position product/service, • L.14 Determine market segments, • L.15 Select target markets, • L.24 Select advertising media This resource is part of the Entrepreneurship Learning Activities collection.
Overall learning objectives and concepts are good and usable in a marketing unit or beginning marketing course.
However, I teach 7th grade students in a fairly affluent area. I would have to make significant adjustments to the vocabulary used in this lesson because it is above what the majority of students would understand. I know many adults who would struggle with reading the narrative of this lesson. It would be beneficial to simplify the vocabulary so as to not overwhelm middle grade students with vocabulary so that they will be able to focus their attention and energy on the main objectives.