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Writing Matters provides teachers with powerful new ways to improve student outcomes in writing, utilizing 21st century resources to prepare today’s “digital natives” for success in school and beyond. The program engages upper elementary and middle students in the writing process through a series of four to six week units, addressing specific genres. A comprehensive professional development program offers teachers the support they need to implement the curriculum and assess student performance. Its innovative tools were recommended by the Partnership for 21st Century Skills and the National Council of Teachers of English.