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As the Millennium Bug gained media attention, some businesses used the hype to market special millennium foods. From cars to breakfast cereal, companies like the Figueroa Brothers, Inc., cashed in on the Y2K name. This bottle once contained Y2K Millennium Meltdown &iquest;R-U-Ready? hot sauce, a spicy concoction made with jalapeo peppers. The Guardian Life Insurance Company's Y2K Project Team spent over three years working to make their company Y2K compliant. This meant many late nights working and thus many visits to the local restaurants. This bottle of hot sauce was given to the team by the owner of the restaurant most frequented by the team.
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